In 2001, Jean-Sébastien Robicquet, President-Founder and Master Distiller of Maison Villevert, had a vision that grapes bring nobility to the spirits category. His resulting flagship gin, G'vine Floraison is now on track to sell over one million bottles a year.
As a small family business based in south west France, the team at Maison Villevert work like innovative artisans, drawing on two sources of inspiration – grapes and ‘l’art de vivre’, the art of living – to invent, package and create luxury spirits.
G’Vine Floraison, a small batch gin which is uniquely crafted from grapes, was launched in 2006 with the company’s aim to bring more than a just a spirit in a glass. Maison Villevert wanted G’Vine to embody the creativity and ‘joie de vivre’, joy of living, of modern day France, combining the rich heritage of the Charente region, avant-garde attitude of Paris, and the effortless chic of the South West region.
Jean-Sébastien Robicquet, who has created three iconic brands (Cîroc vodka ultra-premium for Diageo; the vermouth La Quintinye Vermouth Royal and G’Vine) over the last 10 years, said:
G’Vine Floraison is a unique gin, known for its quality and the use of grapes which bring a round and smooth taste.
“What’s the secret for producing G’Vine Floraison? Firstly I would say French flair and of course the input of the teams.
“But we can’t forget the ingredients that make G’Vine Floraison what it is. The grapes are the perfect canvas to showcase the complexity of 10 botanicals, including the delicate freshness from the vine flower.”
Alongside the essential aromatic juniper berries are the individual characteristics of the green cardamom, cubeb berries, liquorice, ginger roots, lime, coriander, quassia amara, nutmeg and the exclusive vine flower (below).
This precious and delicate vine flower exists just for a few days in mid-June. Before maturing into a grape berry, the flower is immediately handpicked and distilled to preserve its exhilarating and evocative fragrances. The result is the uncompromising and refreshing smoothness of G’Vine Floraison.
So what’s on the horizon for Maison Villevert? The company is going from strength-to-strength and in 2017 it is estimated that over one million bottles of G’Vine Floraison will be produced and distributed in over 30 markets around the world.
Plus this year a new distillery will be opened at the company’s production facility in Adeona, where G’Vine Floraison will be 100% made.
For more information about G’Vine Floraison visit the Ginopedia entry for Maison Villevert.
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